Six Marketing Problems Small Businesses Face
1. Social media taking up too much time
Social Media can be a bit of a minefield for new businesses. Learning what content to post, how to gain followers, knowing the best time to post to get maximum engagement and also which platforms to use. Small businesses may find themselves spending more time than they’d like to posting to social media. But there are a few things you can do to reduce your time spent on social media.
Free tools such as Hootsuite and Buffer allow you to input content across your social media channels in advance and schedule them to post on your desired date and time. This also enables you to take advantage of the optimum time for you to post without having to remember! Check out our recent blog Six Social Media Tips for Small Businesses.
2. Graphic design
Many small businesses can’t afford to have an in-house designer so have to rely on outsourcing this or creating graphic content themselves. To keep a strong brand images, businesses may want to create graphic content to go alongside social media posts, infographics for their websites or to revamp their logo.
Canva is a great free tool for businesses wanting to create content in-house, it sizes the content depending on what its purpose, allows you to upload your own images and logo and has loads of free elements and text fonts to utilize. Try it for free here.
We understand that SEO can sound quite daunting for a new business but it’s crucial if you want your website in front of your target customers.
In our previous blog, Six Free SEO Tools, we list six free tools that are perfect for smaller businesses to help them understand SEO and how to improve their website and understand how and which keywords to use for their goals.
4. Updating websites
Most businesses use a web agency to create a bespoke website but a common problem we have noticed from our clients is that even the simplest of changes they want to make either costs them far more than they had imagined, or the change isn’t as instant as they needed it to be.
5. Reacting quickly to what’s trending
Quickly creating relevant content can work wonders for your brand. Reacting to real life trends or news can help boost your content on this topic. It can be hard to keep track of everything going on that is of relevance to you and your brand but there are some tools which can help you do this.
Google Alerts is a free tool you can use that will email you when your chosen word or phrase has been mentioned in any news articles. For example, you can use this service to keep track of when your business name is mentioned in the media.
Another option is Mention, this allows you to monitor the web and social media to see what your customers are saying about your brand.
6. Email Marketing – Nurturing your leads
Email marketing can be time consuming; writing the content, ensuring mailing lists are clean and up to date, knowing the type of email to send. Many small businesses fall into the trap of sending only ‘buy’ emails, instead of nurturing their database and providing more content to pique their interest and keep them interested in your brand and what they have to offer. Include content that benefits the reader such as interesting articles, tips and tricks or discounts.