Six Social Media Tips for Small Businesses
Social Media can be a bit of a minefield for small businesses, so we’ve listed 6 of our top tips to make social media marketing that little bit simpler and help your business make the most out of it.
1. Choose platforms most suited to your business.
Naturally, you may opt for platforms you use for yourself personally, but instead of wasting time on platforms that don’t benefit your business, have a think about your brand identity and the type of content you want to push out.
For example, a bakery may choose to use Facebook, Instagram, Pinterest and Tik Tok as these platforms are focused on image and video content where they can share pictures and baking videos with their audience.
Whereas a bank may choose to use to predominantly use Twitter and LinkedIn as these are more content heavy platforms and are more likely to be used by their target audience.
2. Post engaging content.
Post content that your audience wants to see. Post original content that is either informative, humorous, or inspirational. Something that the user may want to save to come back to at a later date or want to send to their friends. Try to write longer captions to encourage the user to stick around and see what you have to say. And don’t be afraid to use emojis, this can make your brand feel more human.
3. Post regularly.
Different platforms will favour different frequencies of posts. Twitter is known for encouraging brands to post many times throughout the day whereas as Facebook recommends twice a day. But these rules don’t always work for all businesses. To know what suits your brand best and gets you the most engagement, test the waters! You may find that posting once a day gets you the most engagement compared to three times a day. You want to stay in the forefront of your consumers minds but also don’t want to bombard their feed.
Once you’ve found what works best for your brand, our tip is to be organised and create a social media plan and strategy. This way you don’t need to worry or have to think up content on the spot, you can also use a scheduling tool to schedule all your monthly posts in advance.
4. Post at the right time.
The time you post can have an impact on the amount of engagement your post receives. The best time to post is when your followers are most active and online which you are able to check in your Instagram Insights. Another method is just to simply test posting at different times and see how each post performs. Once you’ve found the optimum posting time, why not use a free scheduling tool like HootSuite to do the posting for you.
Hashtags are used to help people find your content. Instagram allows you to use up to 30 hashtags per post. Choose hashtags appropriate to that particular post and try not to use the exact same 30 hashtags for every single post as Instagram can see this as spammy and could shadow ban your account. You can also use hashtags relevant to that particular day, for example using #ThrowbackThursday to share a memory from your company’s history, or #MondayMotivation to share an inspirational quote.
6. Video content.
Rather than writing a long text heavy post, convey your brand’s message through video. With technology constantly evolving and the likes of TikTok set to reach 10M UK user by the end of 2021 (source: socialfilms.co.uk), video has become mainstream across not only TikTok but Instagram too with the options of Reels and IGTV and even Facebook and Twitter have introduced stories. So now is the time to start using videos on your platforms and get your message seen.