Six Tips For Writing Blog Content
When it comes to optimising your SEO, there is no more fantastic tool than writing informative pieces relating to your provided products or services. With that being said, it can also seem quite daunting if you’re unacquainted with writing in general, unsure what to write about or find that you get too distracted to stay on track.
Here are six ways to optimise your blog output.
1. Give yourself time
In the modern working environment, there is always something going on to keep you busy. With most everyday tasks overlapping, it can be hard to stay fixed on a single job leading to a mix mash of workloads. Though this behaviour is relatively common within the workplace, it can also severely hinder your workflow due to the constant nagging of what should take priority. This same behaviour can prevent your thought process, leaving you struggling to put words onto paper. However, by allocating a time slot to give yourself some peace and allowing your full attention to take hold will significantly enhance your creative abilities.
2. Finding a topic
So you’ve allocated some time to yourself and sat down, but scratching your head as to what to write about. Fortunately, there is already a wealth of knowledge and topics out there to help you along the way. After all, it doesn’t have to be limited to the products or services that you provide. Maybe it could be something interesting related to your industry, or perhaps one of your projects could be for a charitable cause. The sky is truly the limit. If, however, you find yourself still scratching your head, why not browse to see what your competitors are writing about? After all, you’re not trying to reinvent the wheel but getting a few ideas that are relevant to you. The critical thing to remember is you’re not trying to sell something but gain public interest.
If you’re still stuck for content ideas, a useful tool to consider is Answer The Public, this platform allows you to search for a word or phrase and gives you relevant and popular blog topics that customers are searching the internet for. Try it for free now.
3. Removing all distractions
So right about now, I bet you are thinking… “Wait, hasn’t he gone over this already? I’ve given myself time with no one to distract me, isn’t that enough?” Well… Yes and no. See, technology is a fantastic tool, and it has given us the ability to stay connected to everything, everywhere at any time, just with the swipe of a finger or a click of a button. We work with it, we watch on it, and we stay connected to our family and friends at a moment’s notice. In fact, it has become so integrated within our lives that it is no longer thought of as a tool but as a necessity that we simply cannot live without. Ironically, it’s this success and the very purpose to which modern devices were created can hinder your creative workflow, with constant notifications ringing in your ear, to icons tempting you to check your friend’s latest duckface photo on Instagram makes it easy to wander off the beaten track. But before you proclaim me a raging technophobe, here is a valuable bit of software for your Windows, Mac or Linux PC, which will turn your working computer into a writer’s powerhouse by giving you a platform to write distraction-free.
4. Don’t try to correct yourself
When writing, it’s almost an automated response when you see that dreaded red line highlighting a typo that you inadvertently created earlier and want to correct yourself. Though this seems logical to correct any mistakes that you make as you progress through your article, however, you will find that the constant stopping and starting just to correct mistakes will seriously hinder your thought process and increase the amount of time spent on working on the article, the purpose of this process is to make blogging as easy and fluent as possible. The second reason why it’s a good practise to leave the mistakes is that it forces you to proofread your article in greater detail. Many mistakes have been made because the writer assumes that the autocorrect function has corrected the work for them when, in reality, they are not always 100% accurate.
5. Keep it simple
The temptation to sound educated within your field of expertise is somewhat overwhelming when putting pen to paper. After all, you want to communicate as professional as you can to potential clients, right? Well…Not really, the fact of the matter is that years of jargon and complex terminology that may be second nature to you after spending years in your field may mean absolutely nothing to the people that you are trying to target and will more than often have a detrimental effect to how your articles perform for your business.
6. Create a routine
So now you have created your first article, and you’re delighted with the result, but it leaves you with the question, how often do you have to post for it to benefit the SEO of your business? There is no right or wrong answer for this; however, the rule of thumb generally suggests frequently and often. Now I’m not telling you to spend every waking moment trying to conjure an endless supply of written articles as that would be not only highly tedious but also unrealistic. Instead, the best practise to achieve regular posts is to create a routine. Even if you set time aside for one article a week or two weeks, it will produce far better results than not writing at all. As you will get accustomed to the practice over time, it won’t be long before you adapt, and the process of writing will become almost second nature to you.